In the past, if you wanted to create a beautiful email you needed to know HTML and CSS. Use this link to set up your account. Serif fonts, reminiscent of newspapers and typewritten letters, tend to feel more serious and scholarly. Related: How to use Canva to create branded images in under an hour. 4 Closings. Refrain from over-hyping or using typical words you see in spam that lands in your inbox. You've written an important message that you know your audience could use. Example 1. Picture this scene — it’s late in the afternoon, you’ve spent two hours polishing copy for your monthly newsletter blast, and a considerable amount of time making sure it looks spiffy on your shiny 27-inch display. Create beautiful emails Use our drag and drop editor to easily create beautifully-designed emails. Fifty percent of emails are opened on mobile and 70% of users read their emails on mobile. You want to use fonts that are uncluttered and easy to read. While it might be tempting to have multiple columns so you can fit in more information, go with one column to begin with. From your color palette, choose your secondary color to use for section titles and links. (You can practically hear the coffee being poured over ice in the first image.) Welcome to your first taste of failing to optimize your email campaigns for mobile. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. Set your outer background to a neutral color from your palette to allow your content to remain the focus. Forever FREE • No credit card required. figured out how to create emails that are pretty darn beautiful. This email from Shwood & Stanley places a big emphasis on those high-quality visuals. Make sure that your colors match and that they do not conflict with being able to read your text or see your links. After a while you might not even notice those errors that are right in front of you. Use of this Site is subject to express terms of use. Save countless hours. By using this site, you signify that you agree to be bound by these, A beginner’s guide to branding your business, How to use Canva to create branded images in under an hour. Creating emails optimized for mobile is a task you simply cannot avoid. You hit “send.”. Really Good Emails The web’s best, and most attractive , curated collection of over 7,035 emails, showing off both design and code. - Outlook embeds your HTML file into the email body. When it comes to your newsletters, it is your job to keep readers interested and scrolling for more. No signup required. This holiday email from Apple balances white space with product displays to create a really interesting experience. Reading your email out loud is also an effective way of catching any errors in your content as well as ensuring you are relaying the desired tone. Keep your sentences to 20 to 25 words and your paragraphs to three to four sentences. You can always scale down an image and crop to a smaller size and not lose quality. This approach is very true-to-brand for a women's apparel and accessories company. The email is promoting a sale, but you wouldn't know it right away: All you see is the copy, "This is worth the scroll," along with a very long (and very scroll-worthy), high-definition picture of an ice cream cone. Here are the email design mistakes that I see on a regular basis. To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. Depending on how much content you have, use section headings and subheadings. All email service providers will keep mobile-responsiveness defaults in place and advise recommendations throughout the process. Being red intimates urgency — it is more likely to be clicked on than a blue link or button. Marketing automation software. But these less glamorous aspects of email marketing -- though critical to your campaign's success -- don't paint the entire picture of what amazing email marketing really is. (Want to learn how to create a GIF using Photoshop? For some reason, Google hasn’t made it easy to create good-looking, nicely-formatted emails using Gmail. I am using a Mac, so this article will suit people who are using Mail on their Mac, but you can also use the basics into your Outlook emails. By utilizing the templates, you’ll have the ability to save money and time this vacation season through the use of a pre-created, superbly designed e-mail template… External emails — the ones they send over to candidates. To match colors precisely, use hexadecimal color codes. The email is centered entirely around showcasing the new product, but in this case, that's exactly what the folks who opted in to the "early access" list were looking for. To promote their winter gift set, the folks at Harry's cooled down their color scheme with traditional winter colors like green, blue, and brown. Pretty powerful, right? While design and visuals are important, content that is properly created and formatted is just as critical to achieving ROI. Next, once you have your images created, you’ll want to compress them so that they load quickly with the smallest possible file size. Balance is very important though. Not to mention, those bright red calls-to-action look pretty clickable ... wouldn't you agree? Related: What’s your brand personality? It … This is because your color choices will become powerfully associated with you and your brand. Consumers get a lot of emails from ecommerce businesses showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. If you are not into the learning curve that is Photoshop, there are a bunch of neat web-based image creation services available where you can create stunning professional looking images. The color scheme is consistent, relying on grey for the base, and bright blue to draw attention to the logo and calls-to-action. Color can have different associations across cultures, so it’s best to research your target audience when you look at your subscriber statistics. Give FreshMail a try and design beautiful emails with our responsive templates! You can use colors from your logo and your website. When you run your tests, click on every link in your email to make sure that they go to the desired destination. No coding or design skills needed. But the days of having to code to create an amazing email are behind us, thanks to modern email design tools and templates. We love this simple welcome email from Handy. Your choice of fonts will help to back up your brand and set the tone. You also want to preview and test all your campaigns and even split test if possible to see which produce the results you are looking for. Colors are critical when designing your emails. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more. And, if an email displays incorrectly on a mobile device, it most likely will be deleted within seconds. You can choose from pre-established sizes or set the size you need, choose fonts, colors and save in any format you desire. No graphic designers or HTML coders needed. Judith is an established Business Coach and WordPress Consultant who has run. As marketers, we know that charts and graphs can serve as an effective way to illustrate information. We’ve all received emails that display a short-code (%FNAME%) in lieu of our name. If you’d like to create unique email templates, it’s a simple four-step process: Open a new Google Docs document. We prepared a special offer for Piktochart blog readers. If you don’t want to be overly colorful, go with blacks and grays, because these work with lots of other colors. One last thing when it comes to images. Quality images are imperative to providing a quality professional presentation. Mobile responsive emails. There are fonts that will fit pretty much any theme or personality. If you want to use fancy fonts, integrate them into images. It’s a simple design choice to use your website’s background color as an email newsletter color, heading colors from your site as headings in your email newsletter, etc. How To Quickly Create Beautiful Holiday Emails In this step-by-step tutorial video, you’ll uncover a few of latest vacation e-mail templates accessible from Aweber. Being able to make these determinations only serves to make your mailings more targeted. ", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." When designing your email signature, have fun with it, but try to keep things fairly simple. I hope the resulting email will satisfy most people. Simply select the “Start Blank” option under “Advanced Editor”. (See what they did there? These logos support the text by setting the recipient's expectation up front. Different elements of your emails need different colors (CTA buttons for example) and different colors convey different feelings. via Really Good Emails. We’ll share some examples below. However, if you increase the size of any image larger than the original, it will look blurry and not provide a good impression. That is, unless there’s a compelling design reason to use justified or centered text. For mass mailings, having a recognizable email address is important. New to GoDaddy? If you’re wondering how collecting and sending this data will help you create the best email ever, keep in mind that personalized emails offer 6x higher transaction rates. It goes without saying that all corporate emails for internal or external use should always contain a company logo. consistent, relying on grey for the base, and bright blue to draw attention to the logo and calls-to-action. Virtually every email you send needs a prominent call to action, whether it’s a button or a link. The primary banner image size should be determined based on the devices your market uses most. We’ve set the stage for a successful mobile email with some sensible upfront work — now it’s time to get into the weeds a bit. Red is the most powerful color in the color spectrum, and it might even elicit a physical response. Ruthlessly edit. Rather than relying on words to explain their lowered rates, Uber whipped up a few comparative visuals to do the job. As you are creating your content, keep in mind: Related: How to write an email that people will read. Free and premium plans, Customer service software. Geez ... isn't there any fun in email marketing anymore? Fonts like Arial, Verdana, Calibri and Times New Roman will work well for the content portions of your email. Sendicate is an email app that brings together simplicity and design to simply send emails to people who matter. So starting today, you can ask YAMM to create a pretty new draft in Gmail and then edit it like you would edit any other draft. Example and source code for WooCommerce HTML email template will be available at the end of this article. You can also resize your images to cross-promote your email blasts on social media. Start with 16 pixels. Worse still, you’re getting frustrated emails from your list about “tiny text.” Not only have you failed to engage your audience, you’ve inadvertently antagonized them. Contrary to the blue/pink stereotype of gender color association, KISSmetrics reports that blue is the favorite color for both men (57%) and women (35%). hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3a319a89-ebd2-48ad-94d8-a7b3cc5aa634', {}); If you're looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration. BEE is the best drag & drop editor for designing mobile responsive emails. You want to cut your copy down to the bone and get straight down to business. There's a nice balance between text and visuals here, and the tile design makes it easy to skim through. Each campaign should focus almost exclusively on your primary call-to-action that you want the reader to complete. Don’t trust your spell checker alone. Real-Life Examples of beautiful email designs and how you can "get the look" to inspire you and your email marketing campaigns. How to Create a Beautiful and Professional Email Signature Most modern email clients available today offer support for HTML Email Signatures and Spark , our powerful and feature-rich email client for iOS and Mac, offers a fantastic way to maintain and use email signatures with different email accounts with the help of an email signature template. Inside the rich text editor, note the button. Whatever color you decide to use, less is more. Writing is a skill you can improve over time. Use the same header for all your marketing emails, or at least for emails of a certain type (newsletters, transactional, promotional, etc. ) versus relative paths ( /image.jpg ) to avoid these errors, test then. Email made using HubSpot that the two fonts complement each other visually miss errors and customizing emails a.! Is known to convey power or passion, yellow is often considered both bright and energizing break up your.. 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